Seeking to the most reputable specialists helps to ensure that you just 're getting the most precise, up-to-date, and helpful search engine optimization information accessible. With that in mind, in this guide we feature 20 top search engine optimization experts and clarify why they're worth following.
The Way SEO Specialists Can Help WordPress Users Before we dive to the listing, it's worth mentioning exactly what makes someone a professional, versus somebody who just happens to be all talk and no action. The people who made it with this list are pros mainly due to the depth of expertise they have in advanced SEO, and also how they have leveraged that experience to other complementary areas of internet marketing (which can be pretty much all of 'em).
While any SEO newcomer who's been able to rank for a long tail key word with low rivalry can compose a blog article about how they did it (and then of course never update it), these specialists are a lot more sophisticated than that. They've dug deeper into SEO and know how to do all the dirty work that comes with position for highly competitive keywords, working together with innovative tools, tailoring SEO needs for e-commerce purposes, analyzing all sorts of different sets of data, fine-tuning site code for the search engines, and even more.
Many operate their own successful businesses on the internet and have helped numerous additional small business websites get more traffic. Some have been dabbling in SEO because the mid-90s, back when many of us were wee nippers.
These individuals are the real deal, and all of them have the experience and reputations to back them up. Follow their upgrades and you'll not need to be concerned about getting tricked again by people who keep circulating outdated or just plain incorrect search engine optimization information on the internet.
Barry Schwartz
Barry Schwartz is the founder and executive editor of Search Engine Roundtable, another popular and trusted SEO blog up there using Moz and Search Engine Land. In reality, he's really the news editor at Danny Sullivan's Search Engine Land and leads to Marketing Land, too. Barry is always one of the first to violate important Google news, explaining what it means and also offering practical advice to advertising professionals and small business owners.
Bruce Clay
Bruce Clay has specialized in SEO since the mid-1990s, running a global online advertising firm that covers SEO, SEO training, SEO tools, social media marketing, PPC, content marketing, and internet design in offices all around the world. He also 's the author of the 746-page book Search Engine Optimization All-in-One For Dummies and has a talented team of contributors writing to your Bruce Clay website.
Spencer Haws
Spencer Haws got his claim to fame building market websites before founding Niche Pursuits, where he writes on SEO and entrepreneurship. In his initial years of experimentation, he constructed almost 200 niche websites while learning how to construct better quality websites and prevent slipping in Google ranks. He also 's also the creator of the key word tool Long Tail Pro, that has been called the number one keyword research and competitor analysis program.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, yet another one of the very well-known and authoritative search engine optimization blogs on the web. He also 's also the creator of another popular and related website, Marketing Land. Believe it or not, Danny has been writing about how search engines work since 1996, nearly back before Google actually existed. He also 's been known as the Godfather of SEO and sold another powerful SEO website he founded -- Search Engine Watch -- back in 2006 for $43 million.
Dave Naylor
Dave Naylor is the head of search advertising and managing director at Bronco, a creative digital marketing agency. He got his start at the digital marketing world back in 1998, founding Bronco at 2003 and working with different foreign companies since then. He frequently speaks at industry conferences and writes blog articles on his website about all kinds of useful stuff associated with SEO and Google news.
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